An incredible journey at the intersection of Business, Content, and Tech.
STRATEGIC PARTNERSHIPS & GLOBAL SUCCESS
Françoise, fluent in both French and English, has built a career turning bold visions into thriving ventures, shaping the media landscape with strategic foresight and an instinct for growth.
At Lagardere Active (now part of M6 Group, Canal +, and LVMH) she spent over a decade as SVP of Global Media Distribution, where she not only generated over $60M in annual revenue but also played a central role in expanding the company’s footprint. Under her leadership, the portfolio of TV channels and services grew tenfold, with Gulli making its mark in Russia, Africa and the Middle East, and Mezzo finding a new audience in Asia.
Her talent for scaling media businesses extended to Afrostream, the pioneering “Netflix for African and African-American content,” where she led Business, Content, and Programming. She orchestrated expansion into 40 countries, multiplying the platform’s subscriber base by securing strategic licensing deals with industry giants like Disney, Warner Bros. Discovery, TF1, Lionsgate.
At StarNews Mobile, she manages partnerships with over 120 content creators and global telecom giants like Orange and MTN. One of her standout achievements? Leading a landmark agreement with MTN to launch Africa Foot, a digital pop-up TV network that captured the excitement of the Africa Cup of Nations—setting new benchmarks in content innovation and audience engagement.
BREAKING NEW GROUND IN STREAMING AND CULTURE
In 2017, Françoise made her mark on the streaming world by leading Afrostream to become the first OTT platform (Backed by TF1, Warner Media, and Orange) to introduce linear TV content. This pioneering move was made possible through a major agreement with Paramount Global, a strategic partnership that transformed Afrostream’s offerings and set the platform apart in a competitive market.
But Françoise didn’t stop there—she also launched a podcast vertical focused on culture, bringing fresh voices and stories to the forefront.
This innovative move not only expanded Afrostream’s reach but also positioned it as a leader in blending traditional TV with the digital content revolution, establishing Françoise as a visionary in the world of media and entertainment.
LEADERSHIP AND MEANINGFUL RELATIONSHIPS
Françoise has consistently worked to lead multicultural teams in complex environments.
Her leadership style, rooted in collaboration and cultural awareness, enables her to bring together diverse teams and drive results.
In addition to team leadership, Françoise has fostered strong relationships with key industry stakeholders, building lasting partnerships with organizations.
Her ability to nurture these connections has played a key role in her career, helping to create meaningful impact across industries.
TRANSFORMATION & DIGITAL INNOVATION
In 2015, as Managing Director of My Zen TV, she led the channel's strategic transformation by launching the first wellness-focused OTT streaming platform and significantly expanding its digital footprint distribution globally.
Later, at House of Podcasts, she reimagined how storytelling could be used to engage and inspire - for organizations including the United Nations and Capgemini. She led 50+ creative projects, from podcasts and videos to audiobooks and e-learning modules.—for diverse clients including book publishers.
EDUCATION & FUTURE WAVE
In December 2024, Françoise took a bold step into the future, attending an intensive program at Ecole 42—a school founded by Xavier Niel—to explore the challenges and opportunities of tomorrow's coding and AI landscape.
Françoise holds a Master’s Degree in Media, Design, and Art, and is an alumna of the esteemed École Boulle, one of France’s top art and design schools.
Her passion for nurturing the next gen of media professionals is equally strong. In the summer of 2017, Françoise shared her knowledge at Clark University in the US, delivering a lecture on "Innovation and Business in the Media" to inspire young minds in the Department of Mass Media Arts.
Since 2019, she has been a senior lecturer for the MBA Communication and Media Production program at EFAP, the International School of Communication in Paris.
CULTURE & PASSION IN MOTION
A native of the Caribbean, she has traveled to over 50 countries, collecting stories, forging connections that shape both her personal and professional life. For her, every journey is an opportunity to learn, build, and push boundaries. Françoise could live anywhere in the world, as long as it offers "great people, great weather, and great WIFI".
Beyond her professional achievements, she is an advocate for #EqualRights. Her interests span a wide range of activities whether she’s on horseback or locked in a strategic game of backgammon.
Behind her business acumen lies an entrepreneurial spirit - In 2021,
fueled by her love of film, she co-founded a Cine Club—what began as a simple passion project has since grown into a thriving community of 1,700+ members, a space where cinema sparks dialogue, inspiration, and change. In Spring 2024, she turned her focus to another passion and launched 18 Shades of Golf, a creative outlet that redefines the sport by embracing diversity and bringing together golf enthusiasts.
